Marketing

TiVo Inc. Case By Mitch Casselman & John Nadeau October 29, 2002 Carleton University Ph.D. Program - Dr. Tom Koplyay tear down: abbreviation is based entirely on information from in the public eye(predicate) authors 1 1  initiation Outline n n n n n Company minimise marketplace Discussion Competitive Picture Situational Analysis strategic counsel 2 2 Company soil Product, engine room, Partners, Investors, Government, Lawyers and Customers 3 3 Company Background Product n TiVo utility Subscriptions - monthly $4.99 (recently minify from $9.95) or lifetime $249 n n n n Licensing arrangements for Personal word-painting Recorders (PVRs) Sponsored national interview measurement research Platform for electronic commerce 4 The TiVo Service re invests whats been billed as the Personal tv set Industry. Watch what you necessitate, when you want! PVRs are knowing and positive by Tivo, licensed for manufacture and sold i n sell channels as a consumer electronic device. Seasonality announce orotund growth of annual new subscribers during the holiday obtain season. Sponsored content delivers charter advertising and sponsorship revenue. However, revenue by this source has been comparatively insignificant. Examples: Short films, Counting Crows Debut of Album 4 Company Background: engine room/R&D n n n n Pause and present moment reproduce Planned R&D focus On-staff engineers Technology Risk 5 Pause and instant replay of live TV by storing information on a surd drive Continued enthronement in the improvement and addition of features and functionality of current products as vigorous as visualize of new platforms On-staff engineers in R&D now (previously train based) Technology Risk can be devised in internal on a PC with a large hard drive and video card or a rivalrous technology solution. Overall, many competing solutions 5 Company Background Partners n Manufacturing Partners n n n n n Hughes ! vane Systems Sony Quantum Phillips...If you want to get a full essay, order it on our website: OrderEssay.net

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