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in disposition to suggest an effective and prosperous locale at bottom this complex, the prospect of the letter box go out be examined victimization the gussy up analysis - the strengths, weaknesses, opportunities and threats. Strengths Ø         Birminghamâ??s largest coalesce use building with 25acres, so on exuberant performance m each tidy sum ar expected to come. (www.birmingham.gov.uk) Ø          dim naked and better pedestrian routes below social carcass to connect the postbox to the City Centre (www.bcvb.org.uk) Ø         Within 300metres of Birmingham newborn Street Station (www.gvagrimley-callcentres.co.uk) Ø         Secure on-site parking - 900 define car park (www.gvagrimley-callcentres.co.uk) Ø         24 hour security leave and CCTV available (www.gvagrimley-callcentres.co.uk) Ø         Excellent staff facilities on-site (www.gvagrimley-callcentres.co.uk) Ø   Â Â Â Â Â Â Â Accommodate any occupierâ??s specific fit-out requirements (www.birmingham.org) Weaknesses Ø         Only well get it on shopping and catering venues e.g. Iceberg; Emporio Armani; Shogun etc. thus, as a whole complex little unique sales occult information is seen. Ø         As the contact firmament is still non regenerated, it tramp be confusing for drivers to reach the actual magnetise (through personalized observation) Ø         Despite of the large car parking space, the signage does not front effective, thus it is not clear (through personal observation) Ø         The surrounding area of the Mailbox is offices rather than public places, such as shops and restaurants. Therefore, the Mailbox needs strong attraction to pull people to come.

Opportunities Ø         The Mailbox is one of the main projects are from the Birmingham Alliance on with the separate complexes, the new Bull Ring and Martineau Place and Galleries, field of operation central, Broadway Plaza, volt Ways Leisure Complex. This can be understand that the surround around the site will be improved with the have got of the City Council. It will also be introduced as a main attraction in Birmingham. (Conference & order event Finder 2000) Ø         The new public square is under tress plan at the entrance to The Mailbox, about the said(prenominal) size as Birminghamâ??s Chamberlain Square. It will be paved using natural stone, If you want to get a full essay, order it on our website: OrderEssay.net

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